Hi, my name is Gavin and I'm the founder of Undercard Art. Undercard Art was born on a Saturday night, watching a UFC Apex card.

As I sat there, watching fighters pour everything they had into a few brutal minutes under the lights — chasing greatness, chasing survival — something clicked. These weren’t the superstars with million-dollar contracts. These were the underdogs — the ones grinding for recognition, for a chance, for rent money till the next fight.

I realized no one was really representing them.

So I decided to start a brand that does.

I’ve been a fan of boxing and MMA for years, but over the last decade I became what people would call a hardcore fan. I also enjoy training a bit myself, and through that I’ve learned something powerful — fighters have the strongest mindset of anyone I’ve ever met. They face pain, fear, and failure head-on and still show up the next day. That’s what this brand stands for.

My creative process is simple: I make art that I’d want to hang in my own man cave or gym. Pieces that feel real — that hit you with emotion, whether it’s pain, joy, victory, or all three at once. Every design comes from that space between struggle and pride — the same place fighters find themselves in every time they step into the cage.

Undercard Art isn’t about fame or flash. It’s about the fight before the spotlight — the spirit of combat that lives in every underdog.