Hi, my name is Gavin and I'm the founder of Undercard Art. Undercard Art was born on a Saturday night, watching a UFC Apex card.

As I sat there, watching fighters pour everything they had into a few brutal minutes under the lights — chasing greatness, chasing survival — something clicked. These weren’t the superstars with million-dollar contracts. These were the underdogs — the ones grinding for recognition, for a chance, for rent money till the next fight.

I realized no one was really representing them.

So I decided to start a brand that does.

I’ve been a fan of boxing and MMA for years, but over the last decade I became what people would call a hardcore fan. I also enjoy training a bit myself, and through that I’ve learned something powerful — fighters have the strongest mindset of anyone I’ve ever met. They face pain, fear, and failure head-on and still show up the next day. That’s what this brand stands for.

My creative process is simple: I make art that I’d want to hang in my own man cave or gym. Pieces that feel real — that hit you with emotion, whether it’s pain, joy, victory, or all three at once. Every design comes from that space between struggle and pride — the same place fighters find themselves in every time they step into the cage.

Undercard Art isn’t about fame or flash. It’s about the fight before the spotlight — the spirit of combat that lives in every underdog.

The hardest fight is the one in your head.

It’s fought in empty gyms, moments of doubt, and long sparring rounds no one applauds.

Where progress feels invisible, confidence is tested, and belief is earned the hard way.

Undercard Art was built to represent that mental war —

through raw, combat-inspired art and apparel.